American Celebration on Parade - The Magic of a Parade Float Museum

Who doesn't love a parade? I remember waking up on Thanksgiving morning and racing downstairs to watch the Macy's parade on TV. How about the beautiful floats in the Rose Bowl Parade on New Year's Day? Then you have the Presidential Inauguration Parades. Have you ever wondered what happened to all those giant, beautiful floats after the parade?

I learned the answer when I visited American Celebrations on Parade in the beautiful Shenandoah Valley of Virginia. It is a museum of parade floats where you step into a world where history comes alive with vibrant colors, animated objects, and patriotic memorabilia. Imagine a place where the spirit of celebration is immortalized, inviting you to explore the rich tapestry of major USA parades.

Exterior of American Celebrations on Parade
PHOTOGRAPH BY Robin O'Neal Smith

They have floats featuring a 29-foot American Eagle used in the Tournament of Roses parade and Cinderella's Carriage, used as the First Lady's float for Barbara Bush, and the vast American Flag float used at Ronald Reagan's second inauguration.

This colorful museum has floats, photos, and memorabilia from as far back as 1949 when President Truman requested a float for his inaugural parade.

The Historical Importance of Parades

Parades have been an integral part of human culture for centuries. From ancient civilizations to modern societies, parades have served as a medium for communal celebration, religious rituals, and political demonstrations. They offer a window into different cultures' values, beliefs, and social dynamics.

Parades have also been a platform for expressing national identity and unity. These events unite communities, fostering a sense of belonging and shared heritage.

Over time, parades have evolved from solemn, ritualistic processions to vibrant, inclusive celebrations.

In the 19th century, parades began incorporating entertainment and spectacle elements. The introduction of floats, marching bands, and costumed performers transformed parades into theatrical performances that captivated audiences of all ages. This shift was particularly evident in the United States, where parades became a staple of American cultural life.

The 20th century witnessed further innovations in parade culture. With the advent of television, parades reached a wider audience, transcending geographical boundaries. Iconic events like the Macy's Thanksgiving Day Parade and the Rose Bowl Parade became annual traditions, drawing millions of viewers and participants.

30-foot-tall revolving Genie from the 1992 Rose Bowl Parade
PHOTOGRAPH BY Robin O’Neal Smith

American Celebration on Parade - A Parade Museum

The American Celebration on Parade, a parade float museum, was founded by Earl C. Hargrove, Jr., a passionate figure in the parade industry. Hargrove's aim was to preserve the history and artistry of parades, a vision that led to the creation of this unique museum in the year 2000.

The museum's mission is not just to celebrate the cultural significance of parades, but also to educate visitors about their history and craftsmanship. Its extensive collections and interactive exhibits offer a deep dive into the world of parade floats, providing a rich learning experience for all.

Collections and Exhibits

The Parade Museum boasts an impressive collection of parade memorabilia, including over 20 of America's largest full-sized floats, props, and stage settings. Visitors can marvel at these floats' intricate designs and bright colors, which have graced many famous parades.

Native American and eagle on a float
PHOTOGRAPH BY Robin O’Neal Smith

I toured the museum with several other writers, and our guide was Joe Proctor, the General Manager of American Celebration on Parade.

One of the museum's highlights is the 60-foot-long by 40-foot-wide American flag (pictured at top) made of 5,000 square yards of crushed silk. It was used in multiple Presidential Inaugurals, starting with President Reagan's in 1989. Sitting in front of the float are the chairs Ronald and Nancy sat on as they watched groups perform. Hargrove and his company have created floats for every inauguration since 1949. His daughter has taken the reigns since his passing.

Clinton's inaugural parade used a 1993 float featuring music and animation playing the Saxophone. You can sit inside this one and gain a firsthand perspective of what it's like to be part of a parade and drive these vast floats.

A Polar Bear Float, initially covered in small white flowers, was used in the 1998 Rose Bowl Parade.

Another float is a 30-foot-tall Genie that revolved, and the hands would go out over the top of the crowd in the 1992 Rose Bowl Parade.

The giant Blue Boot was created for President Bush's Inaugural Float. It was later repurposed for a "Paint the Town Blue" Bud Light promotion.

Seal used at Obama's Inaugeration
PHOTOGRAPH BY Robin O’Neal Smith

Another interesting piece of memorabilia is the rug President Trump and First Lady Melania Trump danced on during his Inaugural Ball. It has 45 white stars around the blue edge.

Rug used during the Inaugural ball for President Trump
PHOTOGRAPH BY Robin O’Neal Smith

The iconic flag and other historical artifacts connect to significant moments in American history.

The structures are made of steel, so the floats weigh a ton. When used in parades, many were covered with flowers, feathers, palm branches, dried beans, and buckets of glitter. The floats were initially built to last two hours, but the ones in the museum are on permanent display.

Many floats are now connected to electric motors and run by push buttons for animation.

The museum also features descriptive plaques at each float, providing insights into their creation and significance. Guided tours are available, offering a comprehensive and engaging experience for visitors of all ages.

Visitor Information

Planning a visit to the American Celebration on Parade? Here's what you need to know:

Hours

10:00 AM to 5:00 PM Memorial Day through Labor Day, with some weekends throughout the year. Always call ahead to make sure they are open! 540-477-3115 and americancelebration@gmail.com

Tours begin at 10:00 and run every hour, with the last tour at 4:00 PM

Accessibility

The American Celebration on Parade is entirely handicap accessible, with places to sit throughout the building.

Parking

Free parking is to the side of the building, with handicapped parking in the front.

Ticket Prices

$20 for adults.

$10 if purchased with a Shenandoah Caverns ticket.

Location

261 Caverns Road

Quicksburg, VA 22847

Just 1 mile from I-81 (exit 269)

For the latest updates or any changes to the schedule, be sure to check the museum's website or follow them on Facebook or Instagram.

Parades are more than just public celebrations; they reflect our cultural heritage and collective identity. The American Celebration on Parade is a testament to this rich tradition, preserving and celebrating the artistry and history of parade floats.

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Robin O’Neal Smith

Robin O’Neal Smith is a freelance travel writer. She resides in Pennsylvania and travels all over the country searching for some adventure and a touch of luxury to inspire others to travel, visit that museum, enjoy a new experience, and eat delicious food.